“Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”

― Oscar Wilde


In the words of Oscar Wilde

Probably not his greatest quotation but one which everyone seems to remember and one that over recent weeks has become a little more pertinent to the staff here at Eurosecure.

As an on-line Sales company we live or die by the quality of our web site marketing, if it’s good and attracts the correct clientele we make money, but if our standards slip, and we neither present our products well or in a manner that is appealing to our customers, we simply do not make any sales. The way that we as part of the GFD Group of which Eurosecure is a member company, and this applies to all group companies, ensure that our sites will generate interest and sales is to ensure that we are constantly upgrading and /or reinventing ourselves and that includes taking on board our customers comments – what they want to see and presentation that works.

How do we do this – the answer is simple we invest time and money – we have invested in our own Software design team so we can be pro-active rather than re- active – we invest our time by constantly reviewing our web site content watching market trends and making sure we always have an element of fresh content/news – we will not allow our sites to go stale, we endeavour to design them so that they are customer friendly and as interactive as we can make them, because the object of the whole GFD Group of companies is to provide our customers with the best possible service.

Why you may ask are we indulging in so much self-praise – we are merely trying to express the viewpoint that our success does not come without a lot of hard work.

We are realistic in our approach to the competition, we are aware that there are only so many images that can be taken of locks and accessories and that many of the headline topics of web site banners will have a similar content – we also accept that there will be duplication of our content in the text and blogs of others because after all we are describing the same base product – in these situations where the duplication of content is done well and with good but accidental intent to quote Mr Wilde – “Imitation is the sincerest form of flattery”

However, and we have in recent weeks experienced this here in the Eurosecure office – when a competitor rather than “rip off” elements of your web site blatantly copies the whole layout and content with minimal rearrangement changing little more than colours and the clients name we have to admit to as Mr Wilde would say “not being best amused”

Attached below are two examples of pages – just as an example of what we mean. – a page and a drop-down menu – we have removed the name of the competitor company.




Interestingly if you select many of the items on their “drop Down” menu there is actually no content to the selected page

As we said earlier “where the duplication of content is done well and with good but accidental intent” we are prepared to accept this as flattery but when the copy is as blatant as this web site Mr Wilde’s full quotation applies –

“Imitation is the sincerest form of flattery that mediocrity can pay to greatness

In fairness to the owner of the website he may not even be aware that his web site is a poor copy of ours, although when we did contact him, he had sad we “took inspiration from your site” – our grievance is with the “software design/agency /marketing company” who foolishly left their “calling card” by actually claiming ownership for the design of the web site in the “small print”

We have as would be expected questioned their actions and the story is ongoing.

For all would be Eurosecure customers if it looks like a Eurosecure web site but does not have our name / logo or design colours across every page it is not a Eurosecure web site and we are not responsible for the content.

For the avoidance of doubt, we are Eurosecure website address https://www.euro-secure.com and we provide quality products and quality service please contact ourselves first for all your locking needs and avoid our impersonators.